The Cost of Inaction: How Failing to Prepare for Hurricane Season Can Devastate Commercial Properties

As the 2025 hurricane season approaches, businesses face an escalating threat. With forecasts predicting 13 to 18 named storms, including up to 10 hurricanes, the season is expected to be active and intense. 

The cost of inaction—failing to prepare properly—can be far greater than the investment in preemptive measures. Hurricanes increase in frequency and severity due to climate change, meaning commercial properties must take the necessary steps to safeguard against significant damage. 

Ignoring storm preparedness doesn’t just risk physical destruction but can also lead to the need for storm damage repair, disrupt operations, affect supply chains, and diminish customer trust.  

Explore how neglecting hurricane season preparations can devastate businesses and the essential steps companies can take to mitigate these risks. With the season set to begin on June 1, now is the time to take action to protect your business.

Outlook for the 2025 Hurricane Season 

A Turbulent Year Ahead 

The 2025 Atlantic hurricane season, starting on June 1, is predicted to be a turbulent one. Forecasters are bracing for a season similar to 2024, which was one of the most devastating and costliest on record. 

AccuWeather has projected between 13 and 18 named storms, with a high chance of hurricanes rapidly intensifying just before landfall. Businesses in hurricane-prone areas should be aware of this heightened risk and take necessary steps to prepare early. 

Warm Ocean Waters Fueling Storms 

One of the most significant factors contributing to the predicted active hurricane season is the abundance of warm water in the ocean. 

Water temperatures across the Atlantic, Gulf of Mexico, and Caribbean Sea are already well above historical averages, conditions that will continue throughout much of the year. 

In addition, both sea-surface temperatures and ocean heat content (OHC)—which accounts for not only surface warmth but also the depth of that heat—are projected to remain significantly above normal levels. 

The deep pool of warm water in the basin offers a perfect environment for rapid storm intensification. 

The Impact of El Niño and La Niña 

While El Niño and La Niña are known to shape Atlantic storm activity, current projections indicate that neither pattern will be active during the first half of the 2025 season. 

However, the situation could change later in the season, especially in September, October, and November. 

Sudden changes could boost or suppress tropical activity in unpredictable ways, making it even more important for businesses to stay updated on weather reports throughout the season. 

Risk Areas and Impact Forecast 

AccuWeather’s outlook points to a near to above-normal hurricane season, with 13 to 18 named storms expected and a 20% likelihood of that number being exceeded.  

Elevated risk levels have been noted once again for the northern and eastern Gulf Coast and the Carolinas, while Atlantic Canada and the northeastern Caribbean are also forecast to face a greater probability of direct landfalls. 

Although sea temperatures in the Gulf and Caribbean remain elevated, conditions in the Main Development Region (MDR)—a critical zone for storm formation threatening the U.S. and Caribbean—are currently cooler than those observed last year. 

Should these milder temperatures persist, they may inhibit storm development during the height of the season. 

The Financial and Operational Consequences of Inaction 

The failure to prepare for hurricane season carries a significant financial burden, both immediate and long-term. In 2024 alone, hurricane-related damage was estimated to exceed $500 billion, underscoring the scale of losses that can result from inadequate preparation.  

The potential costs of inaction can cripple a business, especially when they include the following: 

Property Damage 

Hurricanes bring heavy rains, flooding, and destructive winds. For commercial properties, this often results in structural damage, including compromised roofing systems, shattered windows, weakened foundations, and water intrusion that can lead to mold growth and long-term degradation of building materials. 

Without reinforced windows, secure doors, or proper stormproofing, commercial buildings become vulnerable to expensive and time-consuming repairs. 

Business Disruption 

Hurricanes often result in prolonged shutdowns, leading to lost revenue and unfulfilled orders. Recent data indicates that 44% of organizations now estimate their hourly downtime costs to exceed $1 million, which shows the severe financial impact of operational disruptions. 

Depending on the extent of the damage, businesses may find themselves closed for weeks, causing delays in services and supply chain disruptions. Some companies may never fully recover, and those that do often face difficulties due to the loss of customer trust and loyalty. 

Insurance Costs 

While insurance may cover some damage caused by a hurricane, premiums often increase following a claim. Additionally, many policies do not fully cover all types of damage, particularly when specific mitigation measures are not in place. 

Businesses that fail to properly prepare may find themselves paying out-of-pocket for repairs that could have been avoided with preemptive action. 

Reputation and Customer Trust 

After a hurricane, customers expect businesses to be resilient, but when businesses fail to recover quickly, customer confidence can be shattered. 

In an era where reputation is crucial, especially in service industries, a business’s inability to reopen swiftly and efficiently after a storm can result in long-term reputational damage. This, in turn, can lead to a loss of revenue and market share. 

Disaster Recovery Delays 

Restoring operations after a hurricane takes time. The longer a business is out of service, the more difficult it is to get back to normal. 

The recovery process may also be hindered by a lack of a comprehensive disaster recovery plan, which typically includes steps for communication, resource allocation, and securing temporary facilities. 

In today’s competitive marketplace, business continuity is crucial. The ability to continue operations despite external challenges like hurricanes is one of the key differentiators between businesses that thrive and those that struggle to survive. 

Mitigation Measures to Avoid the Cost of Inaction 

The good news is that many of the risks associated with hurricane season can be mitigated with proper preparation. Proactive measures taken ahead of time can significantly reduce the damage caused by storms. 

Here are some strategies to help businesses avoid the devastating financial and operational consequences of inaction: 

Strengthening Physical Infrastructure 

Businesses should invest in reinforcing their physical infrastructure, especially windows, doors, and roofs. Hurricane-resistant windows, storm shutters, and reinforced doors can help protect commercial buildings from the damaging effects of wind and flying debris. 

Furthermore, investing in flood barriers and drainage systems can reduce the risk of water damage. 

Prioritizing Roofing Inspections and Repairs 

The roof remains one of the most vulnerable parts of any commercial structure during a hurricane. Regular roofing inspections should be scheduled ahead of storm season to identify and address potential weak points such as loose panels, clogged drains, or deteriorating flashing. 

Preventative repairs can significantly reduce the risk of major water intrusion and structural compromise during high winds and heavy rain. Additionally, documentation of recent inspections and repairs can support insurance claims in the event of storm-related losses. 

Investing in Weather Tracking Technology 

One of the most effective ways to prepare for hurricane season is by investing in advanced weather tracking systems. Real-time alerts can provide early warning of severe weather, allowing businesses to take action before a storm makes landfall.  

Weather tracking offers data on wind speeds, rainfall, and storm trajectories, enabling businesses to adjust operations accordingly. 

Insurance Planning 

Reviewing and updating insurance coverage before hurricane season is crucial. Businesses should ensure they are adequately covered for property damage, business interruption, and liability. 

It is also advisable to check for any exclusions or gaps in coverage that could leave certain risks uncovered. In many cases, businesses that invest in proper mitigation measures receive discounts on insurance premiums. 

Developing Emergency Protocols 

Every business should have a comprehensive disaster response plan in place, which should include evacuation procedures, communication protocols, and contingency plans for maintaining essential operations. 

Ensuring that all employees are aware of their roles during a hurricane can help mitigate confusion and streamline recovery efforts. 

Working With a Trusted Restoration Contractor 

Establishing a relationship with a reliable restoration contractor before hurricane season begins is a critical but often overlooked step in disaster preparedness. Rapid response during the aftermath of a storm can prevent minor damage from escalating into major losses. 

A vetted contractor experienced in emergency mitigation and commercial restoration can offer expedited assessments, board-up services, water extraction, and structural drying. 

Partnering with a restoration team that understands your commercial facility and has a plan in place ensures a faster return to operations and minimizes business interruption. 

Trust BlueTeam for Storm Damage Repair and Preparation This Hurricane Season 

The cost of inaction during hurricane season can be catastrophic for businesses. By taking proactive steps now, businesses can mitigate the risks associated with hurricanes and protect their assets, operations, and employees. 

To stay ahead of the storm season, register now for the Jim Cantore webinar by BlueTeam on May 1. Learn from a trusted industry professional as he breaks down the latest hurricane season outlook and shares practical guidance on protecting commercial properties.  

At BlueTeam, we offer comprehensive solutions designed to help businesses prepare for, respond to, and recover from hurricane-related disruptions. From advanced property-specific weather tracking to proactive storm mitigation plans and expert-led emergency restoration, our services are built around continuity, safety, and speed. 

Contact us today and get ready to weather any upcoming storm.